Some traders left early from the Jeremy Clarkson-backed Farm-Fest “struggling to hold back tears”, branding it “catastrophic” and a “shambles”.
The former Top Gear host, who lives in Oxfordshire where his hit series Clarkson’s Farm is filmed, was leading a new countryside festival this weekend.
Held over the bank holiday weekend at Stoneleigh Park in Warwickshire, The Great British Farm-Fest spanned three days.
The event had been promoted as a celebration of farmers’ skills and produce, mixing “the traditional joy of a large country fair with the excitement and energy of a modern music festival”.
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Adult tickets were priced at £35 for a half-day and £60 for full-day entry, with organisers saying 12 arenas had been set up for talks and displays.
These featured Mr Clarkson and fellow Clarkson’s Farm star Kaleb Cooper, alongside live music from acts such as Blur’s Alex James and Sophie Ellis-Bextor.
Reports suggested around 20,000 people attended on Saturday, with an estimated 55,000 visitors expected over the whole weekend and more than 400 traders signed up to the event.
However, several stallholders said trading had been so poor that they decided to pack up early, sharing their frustrations in emotional social media posts, with some “struggling to hold back tears” as reported by Gloucestershire Live.
Korrine Pallas, who runs pet product firm Phoenix Equestrian and Pet Supplies, told followers that Friday had been “the worst day’s trading we have ever had”.
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In a TikTok video she said: “It has been darn right awful at Farm-Fest.
“When I say it’s not worth getting out of bed for, it’s an understatement.
“It has been horrific, and I know everyone else is feeling the same and is in the same boat as us.”
In a later update, close to tears, she added: “It has been catastrophic for us, and when you are already a small family business in hard times it is heart-wrenching.”
She said they were “a few grand down” and claimed it would cost £400 to attend on Sunday “and I haven’t even come near that in the last couple of days”.
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Another trader, Emma Hadley, co-founder of pet brand Pops and Coco, also criticised the event in a TikTok clip, saying: “There have been a lot of traders who have gone home – lots of traders left last night, particularly dog traders.
“I would say 90 per cent of traders across the whole showground, whatever they are selling, have either made a loss and they haven’t made their costs back, or they are only just making some money now.”
Viral baked potato salesman Spudman, AKA Ben Newman, also took to social media to speak about trading at the festival but said: “Farm-Fest absolutely smashed it out of the park.”
In a statement to the Daily Mail, a spokesman for The Great British Farm-Fest said: “We have been working closely with traders at The Great British Farm-Fest to provide support during our inaugural weekend.
“We are surprised that a handful of exhibitors, out of the 400 who attended, left the show within a few hours of the first day without experiencing an event that has attracted over 50,000 visitors.”
This newspaper has approached the festival organisers for further comment.
