New social media campaign asks people to take selfies to save historic bridge

A SELFIE campaign is encouraging people to help raise awareness of a historic bridge.

The #SaveOurBridgeSelfie campaign shines a spotlight on Powick Bridge, which partially collapsed in 2024 and has yet to be repaired.

Education company Discover History is behind the scheme.

It is asking members of the public to take selfies at the site and share them online.

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Paul Harding, manager at Discover History, said: “Take your smart phone and make sure you stand at the safety barrier or a similarly safe location and take a simple selfie with this special bridge.

“Take your selfie and share it on social media with the hashtag, #SaveOurBridgeSelfie.

“Please tag us into your pictures, or email a picture to discoverhistory@aol.com.

“We shall display them up to the point we can cross the bridge again.”

CAMPAIGN: The #SaveOurBridgeSelfie campaign has been launched by Discover History to shine a spotlight on Powick Bridge (Image: Supplied)

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Mr Harding said the campaign aims to keep the bridge in the public eye and remind decision-makers of its significance.

The 15th-century structure is both a Scheduled Ancient Monument and Grade I listed, making repairs complex.

Built in 1447, Powick Bridge is not only a rare surviving example of medieval engineering but also a site of national historical importance.

It was the location of both the first and last engagements of the English Civil Wars.

On September 3, 1651, fighting between Royalist and Parliamentarian forces began at Powick Church, marking the start of the Battle of Worcester.

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Sir William Keith and his men had demolished a span of the bridge in an attempt to delay Oliver Cromwell’s advancing New Model Army.

However, Parliamentarian forces bypassed the crossing by using boat bridges, rendering Powick Bridge strategically obsolete.

This forced the Royalists on the west bank of the Severn to retreat, resulting in a chaotic withdrawal through St John’s.

The campaign hopes to keep the bridge in the public consciousness until repairs are completed and it can once again be used.