A WORCESTERSHIRE farm shop has been named the best in the West Midlands after winning a customer-voted award.
Revills Farm Shop, situated between Pershore and Upton, has been voted West Midlands Farm Shop of the Year 2026 in the My Local Awards.
Manager Darren Hedges said the win came as a surprise and was particularly meaningful because customers had chosen the winner.
He said: “Winning the award was quite a surprise. The nice thing about this is that it is all voted for by customers.
“They do it nationally and break it up into regions. I think there were about 30 other nominations.
“We put a sticker on the door saying, ‘Please vote for us’. We were really, really, really pleased.”
Inside Revills Farm Shop (Image: Supplied)
Mr Hedges said the recognition had provided a welcome boost at a challenging time for the family-run business, which is based in a rural location on a working farm.
He said rising fuel prices and other costs could make it harder to encourage people to make the journey to the shop.
He added: “Especially with the current climate, with fuel costs and everything like that, for people to come out and see us is a real bonus, because we are quite rural as a location between Pershore and Upton.
“You need to have a reason to come out to see us. All the staff work really, really hard in the cafe and in the shop.”
READ MORE: Plans submitted to demolish remains of Raven Hotel in Droitwich
The manager said the business had also faced rising electricity and wage costs and had been forced to reduce the size of its team.
He said the award therefore belonged to everyone working at Revills.
“It’s a pat on the back for looking after our customers,” he said.
“We work hard. We’ve had to cut back on staffing and stuff with the ongoing cost of electricity, wages, all that sort of stuff.
“So, for them to have that recognition, because it’s not just me, it’s the whole shop, it’s a real lift.”
Mr Hedges said customers had been congratulating staff since the win, providing a morale boost following a difficult summer when hot weather affected footfall.
He recalled temperatures inside the shop reaching 40C on one particularly hot day.
He said: “Trying to get people out and keep the footfall coming is a tricky thing.
“We have a lot of customers who are like friends, it’s almost like a family.
“We are a family-run business. Our customers are an extension of our family. Everyone knows us by name. I wish I could remember all of our customers’ names.”
Revills is surrounded by a working farm covering around 1,000 acres, with produce from the farm supplying a number of outlets rather than solely the shop.
The farm shop itself is housed inside a barn which Mr Hedges said dates back around 450 years.
He added that new housing development in the surrounding area meant new customers were continuing to discover the business.
The shop is also approaching another milestone, with Mr Hedges saying next year is expected to mark its 23rd anniversary.
He said: “To win anything is nice. Especially with everything going on globally and stuff, with fuel costs and everything else, people are making the effort to come out and support the shop, which is nice.”
