A man in his 70s has died after the car he was driving collided with a barrier and crashed onto the road below.
The collision happened on the A38 Roman Way in Droitwich just before 10am this morning (Friday, November 6) and involved a red Lexus.
West Midlands Ambulance Service attended the scene after reports that a car had come off the road.
A cordon was put in place around the vehicle by police officers on George Baylis Road under the A38 Roman Way.
Despite the efforts of ambulance crews, the driver, a man in his 70s, was pronounced dead at the scene.
West Mercia Police are now appealing for witnesses or anyone with dashcam footage.
Police said: “We would like to hear from anyone who witnessed the collision, saw the red Lexus in the moments leading up to the incident, or has any dashcam footage that could assist our enquiries.”
The man’s family has been informed and is being supported by specially trained officers.
Anyone with information is asked to contact Sergeant Michael Boswell by emailing michael.boswell@westmercia.police.uk.
A spokeswoman for West Midlands Ambulance Service said: “Ambulance staff administered advanced life support but sadly, despite everyone’s best efforts, he could not be saved and was confirmed dead at the scene.”
A member of the public who works in a building close to where the incident happened described hearing ‘a loud bang’.
The A38 Roman Way and George Baylis Road were closed by police during the incident.
