WORCESTER is vying to have the city centre’s night-time economy recognised as being safe and enjoyable for a fifth consecutive year.
Early checks have begun to ensure a wide variety of venues and services meet the standards to land a Purple Flag – similar to the Blue Flag scheme for beaches.
The award recognises Worcester as a “safe and welcoming” destination and has been proudly held by the city partners who work to achieve it.
Worcester BID, a non-profit company supporting city businesses, said on Facebook yesterday: “It’s that time when we begin Purple Flag pre-assessments ahead of the official assessment in July.
Purple Flag status signifies excellence in a destination’s night-time economy (Image: Archive image)
“We started our series of pre-assessments last Friday night, working closely with city partners, West Mercia Police, to ensure we continue to meet the highest standards.
“This year, if successful, Worcester will have been awarded Purple Flag status for five consecutive years!”
Purple Flag status is administered and assessed by the Association of Town and City Management (ATCM) and signifies excellence in the evening and night-time economy.
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The association says: “Innovation, curation, planning and partnership are all key elements to creating a destination that can delight users after dark.
“Purple Flag is an international accreditation programme that aims to reward those who achieve this in their destinations after dark.
“Purple Flag strives to help create safe and thriving locations at night for all users.”
Worcester City Council, West Mercia Police, Worcester Street Pastors and Worcestershire Regulatory Services have all been involved in the application process over the years.
BID chief executive Samantha McCarthy has previously said she is “incredibly proud” to have had the city recognised and highlighted the opening of the Worcester Safe Space first-aid van in December 2023 as a key thread of the success.
As well as first response treatment, reducing the strain on the NHS at A&E, the facility provides a space of support and comfort, as well as access to water and clothing if needed.
