Lidl is investing £250 million to cut prices in a major bid to boost savings for shoppers.
The supermarket chain has already reduced prices on more than 1,000 products since the start of the year, including everyday staples such as fresh meat, fruit and vegetables, eggs, milk, bread, and yoghurt.
Recent discounts include Mature Cheddar, now £2.49 down from £2.79, cherries (200g) at £1.39 down from £2.29 and 4 Beef Quarter Pounders at £2.89 down from £3.49.
Richard Bourns, chief commercial officer at Lidl GB, said: “We know customers continue to face pressure on their household budgets, especially heading into the summer months.
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“Our £250 million investment in lowering prices on over 1,000 products ensures customers get even better value.
“This latest investment, combined with a significant increase in promotions via the Lidl Plus app, reinforces our unwavering commitment to deliver the highest quality products at the lowest possible prices.”
Lidl has also ramped up investment in its Lidl Plus app, launching ‘Lidl Points’—a flexible rewards programme that lets shoppers redeem them through an in-app marketplace for products or money-off coupons.
Other features include personalised coupons, Rewards of the Week, and seasonal offers.
The retailer recently became the UK’s fifth-largest supermarket, with more than three in five households now shopping at Lidl.
Elsewhere, the chain has announced plans to open more than 50 new stores within a year as part of a £600 million investment in UK infrastructure.
Lidl reveals 1,000 areas where it wants to open new stores
Lidl has revealed a ‘wish list’ of more than 1,000 areas where it would like to open new stores.
You can see the full list of locations on its online site requirements brochure.
Chief real estate officer at Lidl GB, Richard Taylor, said: “At Lidl GB, we currently have one of the most ambitious store opening programmes of any supermarket.
“We’re more committed than ever to bringing our high-quality and low-priced products to even more communities across the country.
“All of our stores deliver more than just affordable products.
“Each one also brings quality jobs and opportunities for British suppliers to showcase the best home grown produce and support local good causes in the communities each one serves.
“In uncertain times, shoppers and communities can count on us.”
Have you noticed a cut in prices at your local Lidl? Let us know in the comments.
