Dragon’s Den star to open revamped store at Worcestershire shopping destination

DRAGON’S Den star Sara Davies is set to open a refurbished craft store.

Ms Davies will officially launch the revamped Crafter’s Companion store at The Valley in Evesham, which has been transformed into a multi-brand arts and crafts destination.

The store, opening on Thursday, June 18, will stock creative brands in one space, including Sewing Street, JewelleryMaker, and a curated selection of HobbyMaker brands, alongside the existing Crafters Companion range.

Ms Davies, who is the founder of Crafter’s Companion, will attend the launch to meet customers and celebrate the unveiling.

NEW: Crafter’s Companion in Evesham has had a revamp (Image: Supplied)

She said: “I’m incredibly excited to be part of this new chapter in Evesham.

“Creativity brings people together, and this new concept is all about inspiring more people to discover crafting whether they’re picking it up for the first time or have loved it for years.

“Bringing multiple brands together in one space creates something really special, and I can’t wait to meet customers and see it come to life.”

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The retailer said customers can expect a more “immersive and engaging” shopping experience

The aim is to establish the store as a regional destination for crafting, creativity and hobbies.

Phil Maclean, retail director at The Valley, said: “Having Sara Davies here to launch the store is a huge moment for The Valley and really underlines the ambition behind this new concept.

“This isn’t just a store refresh, it’s a complete reimagining of the customer experience, bringing together multiple creative brands to create something genuinely destination-led.”