A new partnership aims to strengthen connections between sport, business, and the wider community.
Worcestershire County Cricket Club has announced a new partnership with Pinfields Chartered Accountants, a Worcestershire-based firm whose slogan “be the best you can be” will appear on all disposable pint and half-pint cups at New Road throughout the current cricket season.
Joe Tromans, chief revenue officer at Worcestershire County Cricket Club, said: “We are really pleased to welcome Pinfields to our growing family of partners at New Road.
“Their message of ‘be the best you can be’ aligns strongly with the values we want to promote across the club, both on and off the field.”
The partnership brings together two organisations with strong local roots and a shared commitment to ambition, community, and helping people achieve their potential.
Mr Tromans said: “Their branding will be seen by thousands of supporters throughout the season, and we are looking forward to working closely with Jonathan and the team to build a strong and meaningful partnership.”
Jonathan Holmes, director at Pinfields, added: “We are delighted to be partnering with Worcestershire County Cricket Club, a club with such a proud history and an important place in the local community.
“At Pinfields, we are passionate about helping individuals and businesses be the best they can be, and we are excited to bring that message to supporters at New Road this season.
“We look forward to supporting the club and being part of the matchday experience.”
The partnership will see Pinfields’ branding visible across New Road on matchdays, helping to further raise awareness of the firm among supporters, businesses and the wider Worcestershire community.
