Deliveroo users will be able to reserve restaurant tables through the app.
The new feature, Deliveroo Reservations, aims to become a one-stop shop for both dining in and ordering food to go.
The service will initially launch in London on Thursday and features a range of top restaurants, including Dishoom, Hide, Dove, Barrafina, Kricket, and Kolae.
The move is part of ambitions from Deliveroo to expand beyond its core takeaway delivery offer in the UK in order to help drive its growth.
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Deliveroo launches a brand new service
Suzy McClintock, vice president for consumer and new verticals at Deliveroo, said: “This launch is about supporting restaurants to grow in new ways.
“Whether it’s a Deliveroo order or a reservation in store, we want to drive discovery, demand, and revenue across every channel.
“By fully integrating SevenRooms into the Deliveroo app, we’re giving restaurants access to new customers and giving diners an easier way to discover and book some of London’s best tables – all in one place.”
Deliveroo will bring the feature across the UK later this year.
The company was acquired by US-based DoorDash last year for £2.9 billion.
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DoorDash previously introduced a similar feature in the US and also acquired restaurant booking platform SevenRooms for about £900 million.
Deliveroo said it will use technology from SevenRooms in its platform.
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Joel Montaniel, vice president and co-founder of SevenRooms, said: “Restaurants thrive on the relationships they build with their guests.
“Bringing reservations into the Deliveroo app gives London restaurants a new way to connect with diners and grow, while making it easy for consumers to discover and book great restaurants.”
Will you be using the new Deliveroo service? Let us know in the comments.
