Morrisons shoppers can get free loyalty bonus points following the launch of its own brand pet and travel insurance.
The move, in partnership with insurance specialist Hood Group, is part of the supermarket’s strategy to broaden its financial services offering by leveraging its existing customer base and More Card loyalty programme.
Customers who take out a pet insurance policy through Morrisons will earn 20,000 More Points, equivalent to four Morrisons Fivers to spend in-store or online.
Those opting for travel insurance will receive a 10 per cent discount.
Morrisons shoppers can get free bonus loyalty points
A Morrisons spokesperson said: “These new services are designed to make life a little easier by offering simple, good-value options in areas that really matter to our customers.”
The supermarket joins Tesco, Asda and Sainsbury’s in expanding its brand and loyalty schemes beyond groceries into areas such as insurance, banking and telecommunications.
Morrisons Pet Insurance offers three tiers of lifetime cover with annual veterinary fee limits of £2,500, £5,000 or £10,000.
Customers also get access to a 24/7 UK-based Pet Health Assist line, staffed by qualified vets and nurses.
Travel insurance is available in three levels of cover and includes gadget protection as standard for direct customers.
Pet insurance policies are underwritten by Burns & Wilcox Global Solutions Limited on behalf of Accredited Insurance (UK) Limited.
Travel insurance is underwritten by AXA.
The launch has been welcomed by Hood Group, which developed and powers the digital insurance platform behind the new products.
Bruce Reid, commercial director at Hood Group, said: “Absolutely delighted to see this latest affinity partnership come to life with Morrisons.
“It’s been a genuine pleasure collaborating on the launch of Pet and Travel Insurance for their customers – an initiative that truly reflects their ambition and forward thinking.”
He said: “Morrisons have embraced the opportunity they can unlock within their estate, recognising the meaningful value they can bring to their shoppers by offering high-quality pet and travel insurance products.”
He described the launch as “a brilliant collective effort” involving teams from Morrisons, Hood Group and their insurance partners.
